Hi there, Welcome! I’m Ana-Maria, A Senior Product designer based in berlin.

Currently I’m working on creating and upgrading the digital products of sennder, the no.1 digital road fright forwarder in Europe.

In the past I have designed products for Comatch and for several ventures within the Finleap ecosystem.

Expertise

UX DESIGN & Strategy

Adding value by identifying project goals, identifying the status of the user experience as within your product, creating a vision of how to improve it, defining the means and elements of this improvement  and planning the team’s workflow to achieve the goal.

UI DESIGN & INTERACTION

Creating value through prototyping, advocating and maintaining a visual consistency, a coherent look and feel, appropriate visual hierarchy as well as identifying visual patterns, documenting and creating style-guides, component libraries, and component behaviour documentation, while constantly collaborating with the Front End engineers.

DESIGN SYSTEMS & COLLABORATION

Establishing a common shared language among team members, which allows the team to collaborate more effectively. A single source of truth that can be referred to during product design and an effective shared language that all team members can use.

 

DESIGN THINKING & DESIGN SPRINTS

Facilitating opportunities for the team to untangle a problem together by going through focused group exercises, workshop and session designed to get to a specific outcome. Building and testing solutions for specific problems systematically, collaboratively and in the shortest time by using Design Sprints.

MANIFESTO

I believe that design thinking is key to enhanced creativity and better solutions.  That we should aim to build better users by understanding their needs and the problems they are trying to solve. That one must embrace failure in order to learn and succeed. That smart decisions are always based on data. And that problems should always be tackled together, by listening, understanding and encouraging rather than forcing solutions.

I believe that Product Designers are facilitators and enablers of collaboration within the team. That one never stops learning just like design is an ongoing imperative.